Welcome to PMMEdge Consulting
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At PMMEdge Consulting, we specialize in crafting compelling messaging, strategic positioning and targeted marketing strategies tailored to the unique needs of colleges and universities. We help you build a position that stands out, delivering increased relevance and sustainability in a competitive post secondary education market.
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Market Research |
Academic Program Outreach |
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Before you even start your marketing campaign you need to understand the market. Who is your ideal student? What are their circles of influence? How are is your institution perceived? Where can you differentiate? Understanding this information lays the groundwork for success.
Enrollment and Retention StrategiesA successful admissions strategy aims to make your school and programs as valuable and appealing to students as possible. To do this it's crucial to establish an effective strategic plan which includes crafting compelling messaging, conducting thorough competitive analysis, gathering student feedback, and devising a comprehensive go-to-market plan that resonates with your target audience.
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Are you seeking to elevate awareness of prominent campus programs among students? Do you aim to entice prospective faculty members? Are enrollment rates lagging in particular departments? These outreach hurdles require tailored messaging and strategic positioning aimed directly at each target audience. At PMMEdge Consulting, we specialize in addressing such challenges, leveraging our expertise particularly in STEM programs.
Team Enablement When enrollment numbers rise, everyone wins. It's time for your Admissions team to step into the spotlight. Set up training protocols and provide your enrollment advisors with powerful resources. Learn to create concise, convincing "enrollment talk tracks" and understand the key elements of a student or institution pitch. Master skills in crafting engaging program highlights and conducting competitive comparisons with prospective students.
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We don't pioneer groundbreaking research, shape future leaders, or catalyze positive social change - our clients do.
And they do so bigger and bolder because of us.
Everything You Need to Succeed
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Gain invaluable insights, foster alignment, and implement effective engagement strategies tailored to the unique needs of your college community. Rapidly tackle your most pressing recruitment challenges by integrating our proven methodologies into your institution.
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Create long-term success for your enrollment marketing endeavors excelling to new heights. PMMEdge can work with your admissions and marketing teams to enhance their targeting providing you with the competitive advantage needed to excel in the dynamic landscape of higher education.
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