About.PMM Edge Consulting is lead by Karen Cooper, a 25-year product marketing veteran specializing in creating customer-centric narratives that build value, trust, and elevate brand credibility.
Throughout her career, Karen has worked for companies in Tech, SaaS, Life Science, and Healthcare companies building positioning strategies that accelerate growth. Leveraging her background in Chemistry and Engineering, she possesses the unique capability to enhance your institution's admissions and academic programs messaging with her specialized expertise in STEM fields. |
Why PMMEdge ?Students are smart and their time is precious. If you don't get your messaging and positioning right they will go elsewhere. Effective messaging generates relevance and accelerates growth. PMMEdge Consulting can assist in crafting vital market position strategies and guide your team to leverage them to elevate impact.
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Our GoalAt PMMEdge Consulting we are not digital marketers or copy writers. Our goal is to make sure your MarCom and Admissions teams have the right positioning to generate results. Accelerating your success is our priority.
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